Appointed General Manager of the New Zealand Pet Food Association in January 2026, leading industry advocacy and engagement with government and stakeholders to strengthen the collective voice of members. NZPFA represents the sector’s interests, supports effective regulation and advances market access for New Zealand Pet Food exports. Brings over 25 years of commercial and operational leadership experience in the Infant Formula industry, including senior roles with Fonterra and Danone, with a strong focus on commercial growth, supply chain performance and stakeholder engagement.